Strategically located in the heart of Dubai Internet City, the headquarters features a design concept that artfully integrates the natural world with the sophistication of Italian craftsmanship. Image Credit: Supplied

Dubai, UAE: MERED, an award-winning international real estate developer, has unveiled its visionary headquarters in Dubai, characterized by an immersive atmosphere that seamlessly blends luxury with forward-thinking design, according to a company release. The office exemplifies the brand's commitment to redefining the essence of real estate development in a captivating manner.

Strategically located in the heart of Dubai Internet City, the headquarters features a design concept that artfully integrates the natural world with the sophistication of Italian craftsmanship, courtesy of Pininfarina. Renowned as the global standard-bearer of architecture and Italian design since 1930, Pininfarina initially made its mark in the automotive sector, collaborating with some of the world's most iconic car brands. Over the past 90 years, the Pininfarina brand has evolved into a sought-after architecture and lifestyle design house, recognized worldwide for its exceptional ability to create timeless works that seamlessly embody the values of technology and beauty, thereby making a significant impact.

Pininfarina's influence permeates every aspect of MERED's office, with each element reflecting the values of purity, elegance, and innovation. These elements harmoniously blend with MERED's commitment to delivering fresh, superior experiences to all. Dubai's unique blend of innovation, global connectivity, and visionary ambition serves as the perfect backdrop for reputed international real estate developers like MERED to create iconic, future-proof destinations.

The sales area exudes sophistication and elegance in every detail. From the sculptural counter to the strategic use of natural and artificial lighting that gracefully guides visitors through the space, each feature is meticulously chosen. The lobby, divided by stylish bronze glass partitions, establishes a seamless connection with the behind-the-scenes sales area. This harmony is further accentuated by the continuous and dynamic surfaces of the floor and ceiling, guiding visitors through the office and directing their attention to various aspects of the space. Private negotiation rooms and a show flat offer a real-life experience for potential buyers and investors.

Situated on the same floor, MERED's main office area is designed in a unique 'U' shape, showcasing mood boards in classic shades of blue, grey, and brown, featuring a variety of materials such as wood, glass, metal, and leather. Designated areas for various departments, along with glass-enclosed meeting rooms and offices, reflect the brand's core values of functionality and transparency. The office exudes a sense of warmth—a homely ambiance that envelops anyone who steps inside—mirroring MERED's commitment to creating spaces that are both extraordinary and welcoming for customers and employees alike.

MERED comprises a collective of world-class industry experts, artisans, and accomplished craftsmen with extensive experience in shaping cities and enhancing people's lives. Supported by robust tech infrastructure, cutting-edge management systems, and adherence to the highest building standards, the company is positioned as a benchmark for quality construction and management.

Recently, MERED announced the launch of its flagship project, "ICONIC Tower," in Dubai Internet City. This project, shaping the future of Dubai's skyline, embodies the company's mission, "Beauty in Harmony... Timeless Value." Through a strategic partnership with Pininfarina, the tower is set to become the tallest in the area, representing a seamless fusion of MERED's innovative approach to real estate and Pininfarina's renowned design philosophy. A model of the tower will be displayed in the lobby of the sales area.

MERED's headquarters in Dubai transcends the conventional definition of a workplace with visionary design reflecting the company's commitment to excellence. It is a place where innovation and elegance converge—a space where dreams are nurtured, and where the future of real estate development takes tangible form.

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