The emergence of e-commerce under the rising influence of digitalization has emerged as a major threat to the traditional fashion boutiques and stores. This has led to many companies like Dubai-based premium suit brand Debonair by Andrea Blk boutique to focus on digitalization.
Serial entrepreneur Andrea Balaca, CEO of premium suit brand Debonair by Andrea Blk boutique, spoke at length about the power of digitalization and the about the motto behind the brand, “The boutique follows the motto, 'sell the problem you solve, not the product you have'. The brand helps women in the UAE to become the best version of themselves while chasing goals and working hard every day, valuing their independence and empowering other women around. We plan to make digital platform for our customers smooth and safe. At Debonair, we offer a range of new and improved tailored work and career suits and dresses that will make women stand out from the crowd.”
Known for her community service initiatives Andrea spoke about few CSR projects which are close to her heart and said, “One of the main goals and purpose of my life is to create a movement of education for children in need. 10$ from each product will go into children education. My idea to change the world also gave rise to the founding of the non-profit GOLDN Ladies Club. The change that Andrea is willing to bring about is to raise awareness and inspire each and every woman to be dependable, successful, and a real leader who has a positive influence on others.”
Answering a question about her expansion plans, Andrea enthused, “We are originally a leading trading company named Jebal Al Ofoq General Trading which is into importing and distributing frozen products across The UAE and are bullish about the expansion. As per our expansion strategy, we launched corporate power suit and dress collection under the name Debonair in January 2022. We won Pret A Porter award at recently concluded Fashion Factor Show which was a big recognition for our efforts.”
For more enquiries, please visit: www.blkboostdigitalmarketing.com, www.debonairboutique.com
