CoffeeDesk plans to strong brew growth in GCC markets with ROR

Dubai: CoffeeDesk, a distributor of coffee, tea accessories and equipment, are showcasing their merchandise at the second edition of World of Coffee Exhibition 2023 in Dubai.

CoffeeDesk had partnered with UAE-based ROR Coffee Roastery (Rate of Rise) in February last year, and the launch of GCC operations aligns with ROR’s ambitions to spread the word on coffee and increase its use levels.

“It was clear that we wanted to bring our best to this dynamic city with the help of ROR,” said Marko Djuric, Global Business Development Director at CoffeeDesk. “We also want to give credit back to people who are putting their hearts into growing and harvesting coffee trees so we can enjoy a good cup of coffee anywhere in the world. Dubai was ideal to expand to after we had astounding feedback in Europe.”

The World of Coffee exhibition is held in collaboration with the Specialty Coffee Association and the Specialty Coffee Association UAE Chapter from January 11 to 13.