Chateau d’Ax, a leading manufacturer of fine Italian upholstered furniture, has opened its first two branded stores in the United Arab Emirates in partnership with The Mattress Store, the UAE’s leading home furnishings retailer. The Chateau d’Ax stores are part of The Mattress Store’s Luxury Collection, which includes a series of exclusive partnerships with global luxury lifestyle lines.
Located in the Galleria Mall in Abu Dhabi and the Dubai Hills Mall, both Chateau d’Ax store locations offer modern and contemporary furnishings crafted in Italy for discerning consumers.
“We are excited to introduce our customers to the exceptional quality of the Chateau d’Ax brand,” says The Mattress Store Co-Founder and Managing Director, Mubashir Shaffi. “This well-known collection has been bench-made in Italy for more than 70 years using only the finest Italian fabrics, top-grain leathers and hardwood frames. Well known throughout Europe, it is still relatively new in the UAE, and we believe the time is right for this trendsetting brand.”
According to Shaffi, as a leader in the Italian furniture industry, Chateau d’Ax is set apart by elegant proportions, comfort, couture tailoring and high quality. “These modern and contemporary designs are ideal for consumers who are looking to create distinctive homes here. As more and more people put down roots in the UAE, they are seeking furnishings of true craftsmanship. They are no longer satisfied with disposable furniture, and they are yearning for quality products that are built to last with an aesthetic that feels both luxurious and timeless.”
From luxe upholstered silhouettes to beds, tables and decorative accessories, shoppers at Chateau d’Ax will find everything necessary to complete a space with an emphasis on personalised options and customisation. Suggested retail for a three-seat sofa, for example, ranges from Dh15,000 to Dh50,000.
To introduce the brand, along with the sophisticated product assortment, the store is also offering free interior design services for the next three months.
“This is quality furniture designed to stand the test of time,” says Shaffi. “These stores not only offer a very distinctive point of view in terms of style, they are staffed with highly trained design personnel who can help bring any vision to life.”
“At Chateau d'Ax, we're proud to announce our collaboration with The Mattress Store. This partnership is a harmonious blend of craftsmanship and innovation, promising you a new level of comfort and Italian design,” says Chateau d'Ax General Manager Alessandro Colombo.
Founded in 2013, The Mattress Store, a division of Symbol Holdings, is the leading mattress and home furnishings retailer in the UAE. With 20 stores across the country, it offers a one-stop shopping experience to outfit every room in the home or office with the world’s leading products in wellness and comfort, and at a variety of price points.
As it continues to bring the newest and most exciting products and brands to the UAE, its Luxury Collection includes a series of exclusive partnerships with global luxury lifestyle lines such as Bugatti Home, Armani Casa, Bentley Home, and Chateau d’Ax where it retails their home furnishings. For more information, please visit: www.themattresstore.com