Black + Decker and DMCC partner to bring 'Cinema Under the Stars' to JLT community
The Cinema under the Stars offers a lineup of exciting and engaging activities
With the outdoor weather and festive season underway and people keen to safely enjoy outdoor spaces, movie nights are a great way to enhance community engagement. Cinema under the Stars, a popular event for the JLT Community is back with a bang and all set to ring in the seasonal festivities coming up. Black + Decker has joined hands with DMCC to bring lots of added excitement, free family fun and great prizes for JLT Residents. The collaboration resonates with Black + Decker’s ongoing ‘Clean Spaces, Clear Minds’ campaign which promotes clean living and wellbeing across all aspects of life.
Speaking on the collaboration with JLT by DMCC, Rahul Chandra, Head of Marketing, Stanley Black + Decker Middle East says: Getting to be a part of our customer’s life and making it easy is Black + Decker’s brand philosophy. Our ‘Clean Space, Clear Mind’ campaign has a perfect connect with the young, engaged and professional JLT community.
Adapting to the new reality, of the home being where the heart, office, gym, school, theatre is; we realize how the lives of our customers have changed with work from home/hybrid work & less travel. We wish to offer them some ‘Clean Space, Clear Mind’ with our best in class range of Cleaning Products. We want them to park their cleaning worries with us and do what they love doing with a Clear Mind.
James Garbutt, Director, Asset Management, DMCC, said: “We are delighted at DMCC to partner with organizations like Black + Decker that share our vision for promoting community health and wellbeing. The much-awaited ‘JLT Cinema under the Stars’ provides an unparalleled experience and a great outdoor setting for people to clear their mind – perfectly resonating with the ‘Clean Space, Clear Minds’ campaign and testament to our ongoing efforts to bolster the overall wellbeing across the community.”
The Cinema under the Stars offers a lineup of exciting and engaging activities for the community, with residents getting an opportunity to win prizes within the four weekends. Starting 19 November to 10 December 2021, Dh20,000 worth of prizes will be up for grabs. The community event tie up between Black + Decker and DMCC aims to bring the community closer and promote engagement.
