BENO announces expansion of yacht fleet and enhanced luxury experiences in the UAE

BENO, the luxury rental platform redefining premium travel in the UAE, has announced the expansion of its luxury yacht fleet, further solidifying its reputation as the country’s one-stop destination for high-end rental experiences on sea, land, and air.

Founded in 2018, BENO began as a start-up aiming to revolutionize Dubai’s luxury rental scene. Today, it operates as a full-scale multi-service platform offering yacht rentals, luxury cars, helicopter tours, and off-road buggy experiences across the UAE. With a mission to create hassle-free and memorable lifestyle experiences, BENO is driven by values of personalized service, innovation, integrity, and hospitality excellence.

BENO’s range of services includes private luxury yacht rentals for exclusive cruises and events, a wide selection of luxury and supercars for rent, aerial sightseeing experiences via helicopter tours across Dubai’s skyline, and guided buggy adventures through the UAE’s iconic desert dunes.

What makes BENO stand out is its seamless integration of technology and hospitality. With multilingual stewards, L'Occitane onboard amenities, crypto payment options, and a tiered customer loyalty program featuring SILVER, GOLD, and PLATINUM levels, BENO ensures every experience is elevated. The mobile booking platform further enhances user convenience by offering fast, secure, and intuitive reservations.

In a major development, BENO has added three new yachts to its luxury lineup. “SOL” is a 95-ft mega yacht designed for up to 50 guests, featuring four luxurious bedrooms, a dedicated crew of five, a full barbecue kitchen, and luxury amenities, including customized itineraries and premium beverages.

Cali, a 75-ft yacht, combines elegance and performance with three COCO-MAT-outfitted bedrooms, underwater lighting, and a scenic flybridge ideal for private parties and retreats. Sunset is a 65-ft social yacht tailored for corporate events and sunset receptions, equipped with an open deck, superior sound system, and designer toiletries.

Looking ahead, BENO is set to expand its offerings with new desert safari experiences and personalized dune-bashing tours. The company is also developing AI-powered and voice-activated customer service features, continuing its journey to become the UAE’s most innovative and integrated luxury rental platform.

“At BENO, we stand by our mission to redefine luxury travel in the UAE through carefully curated lifestyle experiences,” said Aiham Bader, founder & CEO of BENO.

“What began as a startup has evolved into an all-inclusive rental platform, offering unforgettable moments on land, air, and sea. With our new yacht additions, we continue to raise the bar, combining innovation with unmatched hospitality.”

BENO has experienced year-over-year revenue growth fueled by bundled packages and consistent platform enhancements. The company’s workforce has expanded steadily, supported by a vibrant culture of teamwork, diversity, and innovation. Training programs, wellness initiatives, and performance-based incentives ensure high employee satisfaction and excellence in customer service.