The 8th INFLOW Global Summit successfully took place in Istanbul from December 1–4, uniting 60 influencers from 30 countries with a combined reach of over 250 million followers. Sponsored by Turkish Airlines, the summit reinforced INFLOW’s status as one of the key global influencer platforms and a hub for knowledge exchange.
INFLOW has long been recognized within influencer marketing, hosting landmark events worldwide. From FIFA World Cup experiential campaigns to curating memorable influencer experiences in Paris, Doha, Venice, Lucerne, and Dubai, INFLOW has consistently connected influencers and brands in extraordinary settings. This year’s event in Istanbul upheld this tradition, leveraging the city’s unique cultural and modern allure to foster global collaboration and innovation.
“Our global journey embodies INFLOW’s mission to bridge cultures and ideas through the power of digital storytelling,” said Afşın Avcı, Co-Founder of INFLOW. “The 8th INFLOW Global Summit is yet another example of how we unite influencers, brands, and destinations to build a more connected and innovative future.”
A key highlight of the summit was the creative content competition organized by Turkish Airlines, where influencers collaborated in teams to develop campaign concepts based on the theme “Widen Your World.” The winning team earned round-trip Business Class tickets, showcasing the value of collaboration in creating impactful influencer campaigns.
Another standout feature was the Inner Portrait art project, a collaboration between Turkish Airlines and internationally renowned artist Refik Anadol. This innovative project explored the relationship between travel and personal transformation, visualizing the experiences of individuals from four continents who had never traveled before. Participants were treated to a documentary screening and mesmerizing visuals that redefined the transformative power of travel.
During the summit, influencers experienced Istanbul’s distinct blend of history and modernity. They were welcomed with premium services at İGA Istanbul Airport and stayed at the luxurious Peninsula Istanbul, which merges historical elegance with modern sophistication.
Istanbul provided the perfect backdrop to connect influencers with brands and inspire creative ideas,” said Emre Gelen, Co-Founder of INFLOW. “Türkiye’s dynamic, youthful population and strong digital presence make it a natural hub for influencer marketing. The projects developed during the summit highlight the sector’s immense creative and commercial potential, paving the way for global collaborations.”
Gelen also emphasized the cultural significance of the summit: “INFLOW is not just about marketing—it’s about fostering an ecosystem where culture and digital innovation intersect. Hosting influencers in Istanbul allowed them to discover a city where history meets modernity, inspiring them to create content that showcases Türkiye’s cultural richness to the world.”
The event wrapped up with a shopping experience at Emaar Mall Square, a farewell dinner at Address Istanbul—the first luxury hotel on Istanbul’s Asian side—and breathtaking views from Emaar Skyview. By blending cultural promotion with innovative digital strategies, the INFLOW Global Summit strengthened Türkiye’s leadership in influencer marketing and global cultural engagement.
