Rob Beswick of Virgin Mobile UAE
Rob Beswick of Virgin Mobile UAE. He will be putting his nine years in the region building up the brand and its exposure to good effect. Image Credit: Virgin Mobile UAE

Dubai: Rob Beswick is the new Managing Director at Virgin Mobile UAE.

He has been instrumental in the success of the Virgin Mobile brand in the Middle East, first in Saudi Arabia and more recently with the launch of the fully digital offering in the UAE.

Beswick succeeds Karim Benkirane, who moves to head up a new project at du as Executive Vice-President of Business Transformation.

“We are committed to giving our customers an all-around amazing mobile experience at every touchpoint,” Beswick said. “We have built a unique digital proposition in the UAE, and what excites us is that as customer digital adoption grows, we now have a platform that we can use to develop and create better digital products and lifestyle services.”