The second THAT store has opened at Mall of the Emirates. Image Credit: Supplied

Dubai: A mini-destination for millennials to hang out at? Then 'THAT' is the place to head for.

Majid Al Futtaim has created such a spot at Mall of the Emirates, where visitor can get curated insights into fashion, jewellery, home concepts, grooming and fitness. There's art too for those who are interested, and will soon be topped up by dining options.

So, what's THAT?

"THAT Concept Store adds a completely new experiential retail offering to the Middle East market," said Fahed Ghanim, CEO of Majid Al Futtaim — Lifestyle. "This is an unmissable opportunity for artists, designers and local talent to express themselves through the many activities and events that we will be hosting.”

The new location follows the launch of THAT Concept Store app in June last and THAT store in City Centre Mirdif. THAT offers a fitness studio in collaboration with Bare fitness, a world-class range of beauty and wellness services, an art and culture space, multiple services and, soon, a selection of eateries.