As UAE prepares to celebrate its Golden Jubilee this year, the leading retailer LuLu Hypermarket is getting ready to launch various promotional and CSR initiatives to mark the momentous occasion. “UAE PROUD 50” will be the unifying theme for the next 50 days till December 9th across the 87 stores in the UAE.
Some of the key promotions during the 50-day campaign include:
50% Discount • 50 Products everyday • 50 Days
During these 50 days of #LuLuCelebratesUAE, everyday 50 products will be priced at 50% discount, from grocery to digital & electronics, and fashion. The products and categories will change regularly to offer variety and options to shoppers.
WIN 2.5 Kilo Gold
All shoppers spending AED 100 will get a chance to win a total of 2.5 kilo of gold (50 winners x 50gms each). This campaign is in partnership with Kalyan Jewellers.
LuLu Digitech
LuLu’s biggest tech promotion “DigiTech” will start on 26th Oct and offer many mega deals on mobile phones, electronic items, cameras, IT accessories and gadgets. Apart from deals, LuLu is also launching EXCHANGE FESTIVAL for Mobiles, TVs and Laptops. Shoppers will also have an option to pay in installments at 0% interest through tie-ups with almost all leading banks.
LuLu Diwali
Shoppers can look forward to a fantastic range and amazing offers on ethnic fashion, delicious sweets and snacks, all freshly prepared by in-house experts for the Festival of Lights. This year, we have introduced special packages for bulk & corporate orders for Diwali sweets, which will be delivered to your loved ones. LuLu is also launching a special Diwali Gift Card on this occasion.
Super Friday
The much-anticipated Super Friday promotion focusing primarily on electronics, mobiles and gadgets will be launched on 23rd Nov this year with the biggest ever discounts and offers. The 10-day campaign will see special promotions by various banks, credit cards and leading brands, to make sure that the shoppers get the very best products and most affordable prices.
Proudly from UAE – During Commemoration Day & National Day
In order to further promote the local agriculture & manufacturing sectors, LuLu will be organizing a special festival “Proudly from UAE” in all hypermarkets across the country. Special focus will be on promoting organic products and sustainable farming.
LuLu Online Shopping
An all-new upgraded LuLu Shopping App has been launched to further enhance the shopping experience of shoppers. Over the past two years, we have increased our product massively to offer the biggest range of fresh, grocery and lifestyle products at the most competitive prices. We have our own fleet of more than 200 customized and temperature-controlled delivery vehicles to ensure freshness and hygiene of food products. Shoppers can look forward to fabulous discounts and offers in all categories during the 50 days of “UAE PROUD 50” celebrations.
CSR Initiatives
SAVE 2 EYES
As part of CSR policy, Lulu is joining hands with Emirates Red Crescent and Reach Campaign to launch the “Give AED 2 Save 2 Eyes” initiative. As part of this project Lulu will be generating funds to support the “50 Days to Transform 5 Million Lives’ campaign, to prevent and eradicate river blindness that affects people across the world, in partnership with various brands and shoppers.
Wall of Pride
To get everybody into the mood for this grand patriotic occasion, LuLu will be launching a “Wall of Pride” display in major hypermarkets and malls, where the public will be encouraged to write and post about their moment of pride about UAE. Many celebrities and influential personalities will be participating in this unique activity to further spread the “Spirit of UAE’ across the world. Every week, winners with most interesting quote will be selected for special honour.
Yusuffali M.A., Chairman and Managing Director – LuLu Group, said “We at LuLu Group are proud of our heritage as a global brand born in the UAE,” “Our success is the result of the vision and the wisdom of the leaders of the UAE who have made this nation a contemporary business haven and a thriving international community. Indeed, our celebration is a tribute to the enterprising spirit of the UAE, which has made our success and that of our millions of happy customers possible.”
