Dubai: Gargash Group is joining hands with Merex Investment – a joint venture between Dubai Holding Brookfield Asset Management – to launch its first standalone AMG Store in the UAE.
The new AMG Store will open its doors in City Walk, Dubai, by mid-2021, said the statement.
The store, which is being launched as a “hybrid retail” concept, will include a showroom, a boutique and a café.
“The launch of our first standalone AMG Store at The City Walk with its unique lifestyle format will be a significant addition to our well-developed UAE network offering an exclusive brand experience to the AMG lovers,” said Shehab M. Gargash, Group MD & CEO of Gargash.
“The world’s first AMG Store will be a globally unique and groundbreaking addition to the AMG retail network. We are more than happy to take this strategic step towards our vision of Performance Luxury within our trustful partnership with Gargash by setting a new benchmark for the AMG brand experience in Dubai,” said Philipp Schiemer, CEO of Mercedes-AMG GmbH.