French talent management firm steps into UAE

Dubai: A French talent management agency has launched activities into the Middle East and North Africa (MENA) region. The initiative, Spread Talent, is a one-stop shop for artist management and with aims to provide an end-to-end personalised solution to its clients.

The company has partnered with UAE based PR agency, Spread Communications, to set up base in the UAE, where they will expand relationships with their existing portfolio of talent into the local market. Moreover, Spread Talent will also source artists from within the region. “We’re based in the UAE, but operate across MENA; one of the fastest growing markets, where talent is still untapped,” said Sam A.B.K., CEO of Spread Talent. “We hope to identify these artists, support them on their journey, and grow them both locally and globally.”