Motivate Group
Motivate Group Image Credit: Supplied

Dubai: The Motivate Media Group and i24 News, the 24-hour news and current affairs television channel from Tel Aviv, have signed a partnership agreement. It enables them to collaborate on multiple fronts including new forms of content and innovative ways of communications in digital, print and broadcast.

Ian Fairservice, Managing Partner and Group Editor of Motivate Media Group, said: “Our strategic partnership with i24 and the opportunity to work with Frank [Melloul] and his incredibly talented team is one of the most exciting new developments for our group in many years. We are all delighted and excited to be playing a part in this unfolding story.”

The i24News channel was launched in 2013, but started broadcasting in Israel four years after its launch. According to Israeli law, news broadcasts could be aired on cable or satellite, but only by an independent news producer.

Thus, the owners of the broadcast medium cannot also own the news media. The Israeli legislation finally approved Melloul’s request to broadcast in Israel in May 2017.

“Motivate founder and CEO Ian Fairservice and I share the same vision,” added CEO of i24 News Frank Melloul. “When he thinks about Motivate, he’s thinking about print, digital and events. I’m thinking about broadcast, digital and events. So, this partnership is complementary between print and broadcast, and we can be stronger together in digital and can organise events together.”