Digital transformation - that's the gameplan for ENOC from its capex spending on speeding up such a transition. Image Credit: Supplied

Dubai: ENOC Group will invest Dh250 million from its overall 2021 expenditure towards its digital transformation strategy. 

2020 "made us re-evaluate our operations and urged us to adopt innovative measures to keep up with the fast-paced transformation our sector is going through," said Saif Al Falasi, Group CEO, ENOC. “While increasing our market share remains a priority, we are focused on strengthening our business to ensure we have the capabilities to face any future challenges."

In 2019, the company introduced initiatives under its broader strategy of diversifying its business streams. ENOC launched 'Next' , an accelerator programme that builds new digital ventures for business-to-business and consumer categories, and introduced ‘Masar’; a digital transformation programme that seeks to completely integrate all its divisions to enhance efficiencies.