Dubai: The marketing communications agency BPG recorded further gains in the first three months of 2021, after new business constituted more than 35 per cent of its 2020 revenues. Those from its top clients grew 31 per cent year-on-year in the first quarter.
“Our mission as a marcom partner is to connect people with brands through creative ideas, crafting and delivering integrated brand experiences that put real people at their heart,” said Avi Bhojani, CEO. “Digital media consumption is growing in the pandemic era, while media, communications, creativity, innovation and technology are all converging.”
BPG has also made key appointments, naming Ryan Dunlap as Senior Vice-President and Chief Strategy Officer. Dunlap previously held senior roles with Etihad Airways and Impact Proximity. Vaibhav Paranjpe is the new Senior Vice-President and Head of Finance and Administration. Paranjpe has two decades of leadership experience in finance at agencies such as Euro RSCG, Lowe & Partners, Brandcom and DDB.
“Having broken down siloes of traditional organizational structures, BPG’s model has omni-channel teams built around clients, with one client lead as the brand custodian,” said said Ketaki Banga, Executive Vice-President, BPG Dubai.