Dubai: Surkus, the platform that connects businesses with smart marketing solutions, recorded growth even during the time when the UAE government had precautionary measures to address COVID-19.
“To protect our members and the community, we shifted the business to support digital or virtual offers only," said Stephen George, CEO. "Businesses and brands needed to connect with consumers more than ever before. And we were able to give them the tools to continue doing that in the safest way possible.”
According to data from Mastercard, February saw a 99 per cent year-on-year growth for online grocery payments, and increasing further to 252 per cent in March and 316 per cent in April.
During the course of three months, Surkus increased digital offers on the platform by 100 per cent.
According to the General Manager, Mazen Mourad, “With COVID-19 blindsiding the small business community and everyone, we were able to use the flexibility of our platform to quickly pivot from offline experiences to enabling those same clients to stay engaged with a potential consumer base."
The Surkus Local app will launch August 30 in the UAE.
