Deem Finance
Deem Finance plans to add two more locations, in Abu Dhabi and Al Ain. Image Credit: Deem Finance

Dubai: Deem Finance, a digitally-led financial services provider, has opened a second branch, this one at Burjuman Mall.

It is designed to offer accessible “conversational centre” for clients to use available electronic devices, to apply for products. Deem staff will be on-hand to guide and assist customers with their financial requirements, and provide a digital banking experience.

Deem was created following the “re-purposing” of an asset owned by Mubadala Investment Company, Fullerton Financial Holdings, Waha Capital and A.A.Al Moosa Enterprises. The company has loans and advances of over Dh1 billion, in addition to deposits.

Two further branches will soon be launched in Abu Dhabi and Al Ain, thereby expanding the footprint.

Chris de Bruin, CEO of Deem, said: “We recognize that some of our customers want more guidance or to know more about our services. The opening of this branch allows us to fulfill this need and reflects the customer experience we deliver, as well as our continued growth.

“Despite being a relatively new brand in the industry, we are backed by some of the strongest shareholders in the region and our digitally-led approach sets us apart from legacy financial institutions.

“Today, no one has the time for unnecessary procedures or paperwork, and this is what we strive for through our business model.”