The launch of Citver Paints- Vernici Per Legno from Italy Image Credit: Supplied

Today’s business scenario requires constant innovation and thinking out of the box, for many industries the Covid-19 scenario has been a rude awakening, to take more heed to what is required by their consumers, Citver Paints- Vernici Per Legno- Italy, found this innate need to expand into the GCC market which has seen a growing and steady demand of real estate and hospitality sector amidst the upcoming Expo 2020.

Citver paints is committed to helping consumers achieve a higher quality of finishing of wood coats and paints and supports this cause by developing products that are futuristic and ahead of the curve.

Citver is a sustainable brand and is in sync with trends of the market be it water borne finishes, both for interior and exterior uses, and prides itself in being a specialized developer, manufacturer and marketer of a wide range of Decorative, Protective, Industrial Coating, Construction Chemical Packaging and Adhesives which works towards the highest International standards to protect the environment, they have committed to the highest standards of research and development which will minimize the impact their products will have on the environment, which is a major achievement for any brand to undertake.

Madhu Rao, CEO of Danube Building Materials was quoted “We as a brand saw a gap in the market for wood coats and paints, our reasoning behind adding a reputable brand like Citver to our portfolio of products is to meet the demands of a growing need in the market amidst the Expo 2020, which is almost round the corner, also the brand has a great synergy with us and we feel it will add great value to our brand mix.”

Citver paints has now established factories in 9 countries in Europe, the Middle East and African Regions and has an aggressive expansion plan in place, it’s an ISO certified brand and produces more than 150,000 colours, its R&D department is considered world class and balances minimum impact on health and the environment, all this has made Citver a pioneer in introducing the wood stain and colouring paste.

The range of products which will be available is vast, namely a UV range, Glass Paint, Polyurethane, Polyester, Water Borne, Fire Retardant, Heat Resistant, Anti-Bacterial and Anti Scratch Coatings, these are a few of the product lines which will be available across the region.

Anthony Readiy Head of Strategic Planning at RAR was quoted “It is our pleasure as RAR Holding, ranked 57th worldwide, and 1st in the Gulf and North Africa in the coatings world, to be able to take on a project with a company such as Danube Group. One of RAR Holding’s most trusted brands, Citver Paints, founded in the 1940s, with roots from Bologna, Italy, will now be exclusively distributed throughout the region by Danube Group, providing the market some of the finest wood finishes and solutions. Citver Paints was honoured in being one of the core brands in the upbringing of the United Arab Emirates in the early 2000s, having completed projects such as Burj Al Arab. Being brought back into the consistently prosperous UAE and GCC market in 2021, through the acquisition of RAR Holding, and exclusive distribution from Danube Group, we await great accomplishments in the near future.”

One of the main reasons behind Danube Building Materials, to take up the exclusive distribution rights of the brand “CITVER PAINTS” is owed to the fact that both the brands believe in putting the Consumers needs and wants above its own.

About Danube Building Materials

Established in the year 1993, Danube Group was founded and cultivated under the leadership of Rizwan Sajan, who is the known to be the Founder and Chairman of the Group. Starting off as a small trading firm, the company is moving from strength-to-strength, expanding its foothold in the region, and has established itself as the No. 1 building Materials Company along with other branches under its vast umbrella. In 2019, the company recorded a turnover of USD 1.3 billion and has been growing ever since. Moreover, Rizwan Sajan was ranked 12th among the ‘Top 100 Indian leaders in the UAE’ List by Forbes Middle East.

As one of the largest suppliers in the region, Danube Group’s operations are dominated by two main segments- Building Materials FZCO and Danube Home (Home Interior/ Décor Solutions), which brings together a variety of state-of-the-art products available at showrooms strewn across the MENA region