BFL Group
BFL Group offers competitive prices that suits the budget of all its customers while offering a range of products to choose from Image Credit: Supplied

The off-price retailer of fashion and homeware, BFL Group, announced the launch of a new major store in Mushrif Mall in Abu Dhabi to house Brands For Less and Muy Mucho. The new store is one of BFL Group’s biggest stores, spread over an area of 1,400 sqm and comes as part of the group’s 2021 expansion plan.

Muy Mucho
Muy Mucho - is a Spanish brand that focuses on homeware products, following a theme of wood, textiles, and soft colours. The brand is popular for its travel-inspired and personalized home decoration items. Meanwhile, the new store will also feature Tchibo, in addition to branded toys and homeware.

We look forward to further expanding and growing our presence in Abu Dhabi by taking the total number of stores to nine by the end of 2021, with the aim of bringing the group’s unique shopping experience to our consumer base in the emirate.

- Ayman Beydoun, Chief Operating Officer at BFL Group