Dubai: The Royal Commission for AlUla, home to a UNESCO World Heritage site, has signed a Dh4 million agreement with Saudi Arabia’s flagship carrier, Saudia, to promote the tourist spot as a year-round destination for Saudi residents in 2021.
The partnership commenced on January 26th, 2021 and coincides with AlUla’s first-ever destination brand campaign called the ‘The World’s Masterpiece,’ which is targeting Saudi and GCC markets.
“Saudia is a key partner for AlUla as we open the destination for first domestic and then international tourism when flights resume,” said Melanie de Souza, Executive Director Marketing, RCU.
“We need to establish AlUla as a destination that is open all year round with our heritage sites and select adventure and nature activity being available through summer and spring”
AlUla packages will be available for booking with Saudia Holidays from January 24th and will include a choice of one, two or three nights.
“It’s a great moment marking the beginning of partnership with The Royal Commission for AlUla to position AlUla as a historical and cultural destination within the kingdom which is a milestone towards achieving 2030 vision,” said Hazim Sonbol, Saudia Vice President Passenger Sales.