Dubai: Emirates NBD and Emaar on Tuesday announced the launch of Emirates NBD U By Emaar, a range of new co-branded Visa credit cards.

The new cards will allow customers to earn and redeem Upoints at 1,500 Emaar touchpoints across the hotels, restaurants and leisure assets of Emaar Hospitality Group and Emaar Entertainment as well as at Emaar Malls merchants, Dubai Opera and selected Emaar community shopping centres.

“As the market leader in payment cards, we are delighted to partner with the UAE’s leading hospitality and lifestyle company to create an offering unmatched in value and scale,” said Hesham Abdulla Al Qassim, Vice Chairman and Managing Director of Emirates NBD.

The cards will be available in three variants: Infinite, Signature and Family. The Infinite card offers rewards of up to 15 Upoints per Dh100 for all spends at any merchant and up to 75 Upoints per Dh100 for spends across Emaar entities including Emaar Malls — The Dubai Mall, Dubai Marina Mall; Emaar Hospitality Group — Address Hotels + Resorts, Rove Hotels; and Emaar Entertainment — Reel Cinemas, Dubai Aquarium & Underwater Zoo.

As an introductory offer, customers will enjoy up to 25,000 Upoints of Dh2,500 value on applying for the card. In addition, cardholders will also enjoy a host of special benefits such as a buy one get one free offer at Reel Cinemas, as well as up to 30 per cent discounts on dining at Address Hotels + Resorts, Vida Hotels and Resorts and Rove Hotels, and 30 per cent discount at Emaar Entertainment destinations including KidZania, Dubai Aquarium & Underwater Zoo, VR Park or Dubai Ice Rink and access to over 850 airport lounges worldwide.