Mashreq Bank in Dubai Internet City. Image Credit: Gulf News Archives

Dubai: Catering to the growing banking demand of Small and Medium Enterprises (SMEs), Mashreq, one of the leading financial institutions in the UAE, on Wednesday announced the launch of NeoBiz, the first digital banking proposition in UAE.

NeoBiz will offer customised and specifically tailored digital offerings for SME’s including start-ups and young businesses in the country. With the motto ‘Built for business’, NeoBiz offers convenient and contemporary platform for businesses. It offers key services including digital onboarding, transparent and simplified products, digital assistant and full transaction capability online. In addition, it offers value added services with single application and preferred pricing.

Supplementing the launch of NeoBiz, Mashreq has also introduced two more initiatives as part of its objective to improve its customer experience and overall ease for small businesses. These include an innovative chatbot, Emma, which acts as a digital assistant and a digital ‘Know-Your-Customer’ (e-KYC) platform, enabling customers to complete information submission and renewal with the bank online.

NeoBiz is one of the several digital propositions Mashreq has developed to adapt to a rapidly-shifting banking environment and changing customer demands in various segments. This reinforces Mashreq’s position as a digital banking leader in the UAE and a key player in the regional banking industry.

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Subroto Som, Executive Vice President – Group Head of Retail Banking Group, Mashreq Bank Image Credit: Supplied

Commenting on Mashreq’s digital proposition, Subroto Som, Executive Vice President – Group Head of Retail Banking Group, Mashreq Bank said:“Banks that have a strong emphasis on adopting new technologies will be able to continuously reinvent themselves and stay agile and relevant in a challenging market.”

At Mashreq, he added, digital transformation and innovation is being used to enhance customer experience and make banking simple. “We are improving the customer experience across channels and making it ubiquitous, delivered whenever and wherever the client requires it.”

Rohit Garg

Speaking about NeoBiz, Rohit Garg, Head of Business Banking and NeoBiz at Mashreq said: “NeoBiz offers a better solution by providing an intuitive, uniform and convenient digital account opening experience, with speed and predictability. This, together with our chatbot for assistance, information submission or KYC portal, enhanced transaction capability and value added services, offers our customer a comprehensive suite of digital services.”

Launch of chatbot service - Emma

If business customers have banking queries, they can now get quick answers from Emma on the online portal. Emma will be able to provide assistance to business owners with account openings, guide them on steps to correctly update their documents (such as Trade Licenses) and inform them about any expired documents. In the event that customers require further assistance, Emma will connect them to a human agent.

Introduction of e-KYC Platform

Finally, the newly-launched e-KYC platform will allow business customers to update and renew information online rather than by having to visit a branch. All pre submitted information with the bank will be available for the customers to review and update their details if required. They can also upload any documents that may have expired online through the system.

“We know that consumers increasingly want access to digital banking solutions, to help manage their businesses more effectively, to benefit from faster processing times, as well as increased flexibility and convenience. We are deploying AI, machine learning and process automation to deliver to their preferences, and we will continue to launch more digital services in the future,” concluded Subroto Som.

Customers can easily apply for a NeoBiz business account online via - mashreqneobiz.com - and will have an option to choose from various plans to fit their needs.