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Etihad Airways to implement Amadeus technology

Move to enable carrier to brand services, highlight full value of fares

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Abu Dhabi: Amadeus, a provider of technology solutions for the travel industry, announced that Etihad Airways will implement the Amadeus Fare Families tool in the indirect channel.

The move will allow Etihad to brand and differentiate its services by showing the full value of each fare on all its retailing interfaces for all customer segments. With clear descriptions on service characteristics and terms and conditions, both travellers and travel agents will benefit from greater transparency in the shopping process.

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