Etihad Airways partners Warner Bros Abu Dhabi

Dubai: Etihad Airways signed a commercial agreement with Warner Bros Abu Dhabi, the new theme park in the emirate, for a three-year partnership aimed at boosting tourism.

The deal will encompass several collaborations to increase tourist arrivals into Abu Dhabi. It will see Etihad and Warner Bros. Abu Dhabi working together on areas of brand partnership, marketing, in-flight programming, and travel trade support.

The partnership will also help showcase the theme park, set to open on July 25, in countries where Etihad operates.