Dubai: Saudi Tourism Authority (STA) and Emirates have signed a memorandum of understanding (MoU) to boost inbound tourism into Saudi Arabia and attract new segments of travellers across the airline’s extensive global network.
Emirates and STA will explore opportunities to jointly collaborate on key initiatives to enhance the Kingdom’s global tourism competitiveness, including promotional activity and travel trade support across key global source markets to convert interest into bookings, sharing insights around market and customer trends, amongst other initiatives.
Through the strategic partnership the airline will also explore opportunities to align its schedules from key source markets in the Emirates network to its gateways in Saudi Arabia, providing greater connectivity and convenience for its customers and further developing inbound tourism arrivals. Emirates and STA will also evaluate ways to enhance the travel experience that cultivates a more supportive visitor infrastructure for those journeying to Riyadh, Jeddah, Dammam and Medina, the airline’s four gateways.
“The MoU signed between STA and Emirates will enable us to reach over 120 destinations around the world and attract tourists from these destinations to various Saudi destinations,” said Fahd Hamidaddin, CEO and Board Member, STA.
“STA continues its efforts to attract tourists, promote tourism destinations in Saudi Arabia by targeting the most important major markets in the GCC, the region and the world, and forging important partnerships to achieve the goals of the Authority and the aspirations of the Saudi Tourism Ecosystem, which is in harmony with Vision 2030.”
Emirates president Tim Clark said: “We’re proud to strategically partner with STA and support its efforts to unlock the immense potential and attractions of the Kingdom’s vibrant culture, heritage and stunning biodiversity to the world. KSA has positioned itself as a must-visit destination and this is just the beginning. We have a shared objective to contribute to the Kingdom’s broader tourism plans to attract a diverse range of visitors, strengthen awareness of its iconic sites, and make them more accessible through enhanced connectivity.”