Dubai

Dubai Duty Free (DDF) announced it has signed a partnership deal with C-Trip, a Chinese online agency, to promote the Duty Free to customers travelling to Dubai from China.

In a statement, Dubai Duty Free said the deal highlights the importance of Chinese travellers as they account for nearly 15 per cent of sales at DDF and 4 per cent of passenger traffic at Dubai International Airport.

DDF said the partnership will allow it to interact directly with travellers before they fly about purchases at DDF.