For UAE’s private sector, hiring Emiratis is only part of their mandate

Private sector entities must work on offering UAE Nationals a clear career chart

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There are clear hiring targets UAE private sector entities must meet on Emiratization. But businesses can do much more than create jobs.
There are clear hiring targets UAE private sector entities must meet on Emiratization. But businesses can do much more than create jobs.
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As a nation that thrives on its strategic vision, fostering Emirati talent within the private sector is not just an economic necessity but a cornerstone of sustainable progress.

A thriving private sector, enriched by local expertise, ensures that the UAE remains competitive on the global stage while preserving its cultural and economic sovereignty.

Rethinking Emiratization

Emiratization is more than a policy—it is a strategic imperative that enhances the UAE’s economic resilience. By integrating Emiratis into private enterprises across industries such as finance, technology, healthcare, and tourism, companies can unlock a wealth of untapped potential.

The private sector benefits immensely from local insights, cultural expertise, and a highly motivated workforce that is deeply invested in the nation’s long-term success.

Collaboration between the government and private sector remains the most effective accelerator of Emiratization. When these two forces work in tandem, they can align market demands with the competencies of national talent, ensuring that Emiratis are not just placed in jobs but empowered to excel in meaningful careers.

However, for Emiratization to be genuinely transformative, it must address persistent challenges that hinder its effectiveness.

Challenges hindering Emirati representation

Cultural integration

Many Emiratis entering the private sector find themselves in predominantly expatriate-driven environments. While diversity is a strength, it can sometimes lead to workplace cultures that feel foreign to Emiratis, making long-term retention a challenge. Organizations must recognize this and create workplaces where Emiratis feel a sense of belonging and purpose.

Career progression

While Emiratization policies have successfully increased hiring numbers, career mobility remains a pressing issue. Too often, Emiratis are placed in roles without a clear trajectory for growth. Limited access to mentorship, leadership training, and structured career development plans can stifle their professional advancement.

Skill gaps

Despite substantial investments in education, skill mismatches persist, particularly in specialized fields such as artificial intelligence, data science, and financial services. Without targeted training, Emiratis may find it difficult to compete with experienced expatriates, slowing their integration into high-demand roles.

Bridging the employment gap

To drive meaningful change, both Emirati professionals and employers must adopt a proactive approach.

Build strategic networks

Career success is built on relationships. Emiratis should engage with professional networks, industry leaders, and mentorship programs to uncover new opportunities.

Commit to life-long learning

The job market is evolving rapidly. Investing in upskilling, professional certifications, and industry-relevant training will ensure Emiratis stay competitive.

Embrace mentorship

Learning from seasoned professionals can accelerate career growth and provide critical insights into navigating the private sector.

Customize career profiles

A well-crafted resume and online presence that highlight relevant skills, achievements, and leadership potential can make a significant impact in securing high-value roles.

Transforming private sector engagement

Employers must recognize that Emiratization is not a compliance requirement but a competitive advantage. To create a sustainable Emirati workforce, organizations should:

  • Redesign workplace culture: Implement cultural awareness programs that bridge gaps between expatriates and Emirati professionals, fostering an inclusive and productive environment.

  • Prioritize leadership development: Establish structured career progression plans, ensuring that Emiratis are not just hired but positioned for long-term success in leadership roles.

  • Invest in targeted upskilling: Design specialized training programs that equip Emiratis with high-demand skills, ensuring their readiness for the jobs of the future.

Enhancing Emirati representation in the private sector is not a short-term initiative but a long-term national priority. The UAE’s economic vision depends on a well-integrated, future-ready workforce where Emiratis are not just participants but key drivers of success. The path forward requires bold leadership, innovative solutions, and a shared commitment from both the public and private sectors.

By fostering an ecosystem that nurtures Emirati talent, we are not just securing jobs—we are building a resilient, knowledge-driven economy that will define the UAE’s future on the global stage. The time for action is now.

Ravi Jethwani
Ravi Jethwani
Ravi Jethwani
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The writer is CEO of Innovations Group.  

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