Oman taps its natural riches to become a hub for adventure tourism

Dubai: Towering mountains, rugged wadis and untamed coastline are fast becoming the backbone of Oman’s burgeoning adventure tourism sector, as the Sultanate capitalises on its awe-inspiring natural landscape to appeal to a new generation of adventure travellers.

From the soaring ridgelines of the Eastern and Western Al Hajar Mountains to the monsoon-fed valleys of Dhofar and the fjord-like cliffs of Musandam, adventure tourism in Oman is climbing to new peaks.

International and regional interest continues to grow, fuelled by the country’s rich natural and cultural heritage. Oman offers a vast outdoor playground for thrill-seekers, with activities ranging from hiking and zip-lining to canyoning and caving.

 The drive is part of a broader strategy by the Ministry of Heritage and Tourism to diversify Oman’s tourism offerings and position the country as a premier destination for global adventurers.

“The Sultanate is among the few countries that attract all types of adventure enthusiasts,” said Yousef bin Rashid Al Harrasi, Head of Product Development at the Ministry, in remarks to the Oman News Agency.

“Its geological and environmental diversity enables a wide range of outdoor experiences, tailored to both amateurs and seasoned thrill-seekers.”

 To meet rising demand, the government has begun investing in both infrastructure and safety. Seventy-three directional signs and 30 informational markers have been installed along major mountain trails—particularly in Muscat and the Al Hajar range — to guide visitors and raise awareness about safety protocols and the ecological value of these landscapes.

Oman’s approach is shaped by global best practices. The Ministry studied New Zealand’s widely praised adventure tourism framework to develop a legal and safety infrastructure. A licensing system for tour operators is now in place, and a risk-audit mechanism is being rolled out for adventure companies.

 Efforts to professionalise the sector extend to workforce development. In collaboration with the Ministry of Defence and the Royal Army of Oman’s Adventure Training Centre, Omani guides are being trained to meet international standards.

Eight specialised courses in first aid and mountain rescue have already been completed in partnership with the Civil Defence and Ambulance Authority, targeting professionals working in remote or high-risk environments.

Meanwhile, the government is actively encouraging private investment. High-potential adventure tourism sites are being identified, and dedicated training centres are being launched to support the sector’s growth.

As demand for experiential, wellness-oriented travel rises, Oman’s untamed beauty — paired with thoughtful development — positions the country as one of the Middle East’s most promising destinations for sustainable adventure tourism.