Indonesian roof tilers flex muscles to keep local industry alive

A young Indonesian man turns his back to a cheering crowd, flexing his oiled muscles before hoisting a stack of clay roof tiles. But this isn’t Mr. Olympia — it’s a bodybuilding contest like no other, where competitors are roof tile factory workers battling to showcase their strength and keep a fading tradition alive.

In Jatiwangi, a city in Java known as Indonesia’s hub for clay roof tile production, dozens of men have been lathering up and striking poses since 2015. Their aim is not just entertainment but to preserve the century-old tile-making craft that once defined the region.

“We’re not just here to tell stories about roof tiles, but also to be saviours of the culture,” said Illa Syukrillah Syarief, who helps organise the annual event.

With demand falling and fewer young people taking up the trade, workers fear the craft may vanish. But the contest — judged by locals and even foreigners — brings visibility, with winners taking home up to 1.5 million rupiah ($92).

Competitors showcase creative strength feats, holding tiles with their fingers, mouths, and even while balancing on one leg, as remixed traditional music blares.

“It’s bodybuilding with a distinctive Indonesian style,” said attendee Ika, one of many who view the event as both a cultural celebration and a protest against decline.

For these workers, flexing muscle is about more than strength — it’s about keeping their heritage alive.