Milestone achieved in 2 months highlights Pavilion’s powerful storytelling, global appeal
Osaka, Japan: The UAE Pavilion at Expo 2025 Osaka, Kansai has welcomed its one millionth visitor, marking a major milestone since the Expo began on April 13, it was announced on Friday.
The occasion was celebrated at the Pavilion, recognising the strong and steady interest shown by visitors from around the world.
The one millionth visitor, a Japanese construction industry professional from Kobe, was greeted by Shihab Al Faheem, Ambassador Extraordinary and Plenipotentiary of the UAE to Japan and Commissioner General of the UAE Pavilion at Expo 2025 Osaka.
A special commemorative certificate was presented to the visitor to celebrate the moment and acknowledge the significance of the milestone.
“Reaching one million visitors today fills us with immense pride and reaffirms the Pavilion’s role as a vibrant platform for fostering cross-cultural dialogue and innovation,” said Al Faheem.
“Each visitor who walks through our doors becomes part of the story we are telling. It is a story that reflects the UAE’s values, our people and our vision for the future,” he added.
Since opening, the UAE Pavilion has welcomed a steady stream of visitors drawn to its immersive storytelling and striking design. Built around the theme ‘Earth to Ether’, the Pavilion offers a multi-sensory journey through the UAE’s story, highlighting the people and innovations shaping its future, drawing on heritage to accelerate collective progress for life on Earth and beyond
With the Expo underway until October 13, 2025, the UAE Pavilion looks forward to welcoming many more visitors in the months ahead.
The UAE Expo Office serves as a national platform to convene people, ideas, and innovations in service of global progress. Incubated by the Salama bint Hamdan Al Nahyan Foundation and operating under the Ministry of Foreign Affairs, the Office leads the UAE’s strategic participation at international expositions, most recently Expo 2025 Osaka, Kansai.
The UAE Expo Office was created with a clear purpose: to bring together people and innovations to address challenges facing humanity. Guided by the values of optimism, openness, ambition, and resilience, the Office delivers magnetic and meaningful experiences that inspire action and foster collaboration across cultures, sectors, and generations.
Through curated programming and strategic partnerships, the UAE Expo Office designs environments that accelerate progress — connecting global audiences and catalysing solutions in education, healthcare, sustainable technologies, and space exploration. In doing so, it contributes mindfully to the overarching goals of each Expo, while generating distinctive value for the UAE through content, ideas, and initiatives that may not otherwise have emerged.
At Expo 2025 Osaka, the UAE Expo Office aims to bring joy, curiosity, and collaboration to every visitor encounter. Its work is anchored in the UAE’s vision for inclusive global development, and its programming will empower new thinking, shared purpose, and collective progress—from the Earth to the Ether.
From the UAE’s first pavilion in Expo Osaka ’70, to the hosting of Expo 2020 Dubai, the nation has an enduring legacy of gathering with the world to accelerate collective progress.
The UAE Pavilion, Earth to Ether, is an immersive multisensory journey through the UAE story, from the country’s values and cultural heritage to its pioneering innovations. Japanese and Emirati Youth Ambassadors welcome visitors to learn about the Explorers of Space, Catalysts of Healthcare, and Stewards of Sustainability, who are drawing on heritage and cutting-edge technology to tackle global challenges.
Visitors are encouraged to join in accelerating collective progress towards a flourishing future for all life, from Earth to Ether.
Taking design inspiration from the cherished date palm tree, the pavilion has reimagined areesh, traditional vernacular architecture of the UAE. Fusing agricultural date palm waste with Japanese woodworking expertise, the pavilion bonds the two cultures in the spirit of collaboration.
Visitors can also experience an authentic Emirati culinary experience at a restaurant, peruse a curated selection of products by UAE-based creatives at a shop, and enjoy a dynamic range of programmes activated in theworkshop space.
The UAE Pavilion, Earth to Ether, is located in the Empowering Lives zone, near the Japanese Pavilion and Shining Hat exhibition hall. It welcomes guests daily between 9am and 9pm till October 13 during Expo 2025 Osaka, Kansai.
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