The strategy targets developing 50 artificial intelligence use cases. File photo of a public bus in Dubai for illustrative purpose only. Image Credit: Bloomberg

Dubai: The Roads and Transport Authority (RTA) on Sunday unveiled its Digital Strategy 2023-2030, with 82 projects and initiatives at a total investment of Dh1.6 billion.

The strategy aims to strengthen RTA’s global leadership in digital transformation, optimising the use of data, and constructing a digital infrastructure that is 100 per cent agile and scalable.

Key goals of the digital strategy include enabling 100 per cent fintech-driven mobility, increasing digital service adoption to 95 per cent, digitising the skill set of RTA’s employees to as much as 100 per cent, and developing 50 artificial intelligence use cases.

Mattar Al Tayer

Mattar Al Tayer, RTA’s Director-General and Chairman of the Board of Directors, said: “RTA is progressing steadily in employing modern and advanced technologies, undertaking digital transformation projects, and harnessing all resources to offer innovative and quality-driven services. These efforts are guided by the visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, aimed at fostering Dubai’s wellbeing and global competitiveness and providing diverse service options for residents, thereby positioning it as the best city for living, working, and visiting.”

He added: “These efforts were also guided by the directives of His Highness Sheikh Hamdan Bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Chairman of the Executive Council, towards transforming Dubai into the smartest city in the world and advancing the digital transformation drive across the emirate.

“RTA is dedicated to continually enhancing the provision of services via digital platforms. This direction involves creating an environment conducive to leveraging the latest technologies, ensuring streamlined service provision, and taking proactive measures to keep pace with contemporary demands for swift and precise service delivery.”

Preparation and implementation phases

In formulating RTA’s digital strategy, consideration was given to aligning it with the strategic directions of the emirate, RTA’s Strategic Plan 2024-2030, and Dubai Digital Strategy. The strategy focuses on enhancing collaboration with partners, undertaking projects advocating emerging technologies to accelerate the pace and impact of future digital transformation, and optimising the investment in data.

The plan is structured around six key pillars: people happiness, quality digital services, data intelligence, integrated digital operations, excellence in asset management, and innovation and partnerships.

The implementation of the digital strategy will be carried over four phases spanning seven years. The Preparatory Phase encompasses the completion of seven projects, estimated at Dh466 million.

The First Phase involves 62 projects valued at Dh829 million.The Second Phase includes 10 projects valued at Dh249 million, and the Third Phase involves three projects with a budget of Dh100 million.


The updated strategy incorporates 12 metrics to measure its effectiveness and progress. These include the adoption rate of digital services and transactions index, smart services happiness index, compliance with the general framework for the governance of technical systems index, data products index, cloud computing readiness index, asset connectivity with the Internet of Things (IoT) index, data maturity index, and the digital services provision index.