Retail offers covering tuition fees on the rise
Retailers give parents being given a chance to win up to Dh100,000 in school fees
DUBAI If there is one theme in the ‘Back to School’ retail campaigns that is cutting through the clamour, it is the chance to win a year’s school fees.
Topping the list is the promotion launched by Shoeexpress on July 26. Shoppers at the value fashion footwear store are eligible for a raffle coupon on a minimum purchase of Dh129. Aimed at easing the increasing burden of school fees, the retailer is giving away Dh100,000 in school fees for the current academic year 2015-16.
The Hamleys Back to School campaign, which began on August 1, offers two lucky people a chance to win an entire year’s school fees against a minimum purchase of Dh250 at Hamleys stores. The campaign ends on September 12.
Mall-wide promotions
Sanrio, the exclusive Hello Kitty store, gives customers an opportunity to win school fees up to Dh10,000 against a minimum purchase of Dh250. Branches of the store are located in all the major malls.
Mall-wide promotions too are riding on the school fee theme. Dubai Shopping Malls Group has announced a special promotion from September 1 to 10 during which 10 lucky children will be awarded school tuition of up to Dh50,000 each. Participants should have shopped for over Dh200 at a retail store or spent Dh100 at an F&B outlet.
Besides academics, sports scholarships are also being offered. Multi-brand sports store SportsOne is giving guaranteed gifts worth Dh125 and a chance to win a sports scholarship worth Dh100,000 against any ‘Back to School’ item purchase of over Dh250.
