Dubai: The Mohammed bin Rashid Al Maktoum Humanitarian and Charity Establishment (MBRCH) has increased its donation to UAE’s ‘1 Billion Meals’ initiative, the region’s largest campaign for providing food support to the underprivileged in 50 nations, to Dh31 million. It contributed an additional Dh11 million on top of the Dh20 million initially donated at the launch of the initiative.
At the time of the initiative’s launch, MBRCH was the first benefactor. It is going to utilise its advanced field and logistical experience and network, taking on full responsibility for the distribution operations of the meals that its donation provides, especially in the Asian and African continents.
Ibrahim Bumelha, Advisor to His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, for Cultural and Humanitarian Affairs, and the Vice-Chairman of the Board of Trustees of MBRCH, said MBRCH reflects the vision of Sheikh Mohammed to sustain humanitarian work and expand its impact as much as possible.
MBRCH is boosting its contribution to the 1 Billion Meals in response to the increased social movement from individuals and institutions and the high engagement that led to greater donations.
Bumelha said: “The 1 Billion Meals initiative provides food security to the undernourished and underprivileged around the world, particularly vulnerable groups, such as children, refugees and internally displaced victims of crises and natural disasters. It is another step on a long road of humanitarian and charity work by the UAE’s community.”
MBRCH is also an operational partner of the 1 Billion Meals initiative, responsible for meal distribution in beneficiary countries it already operates in, especially in Asia and Africa, in coordination with local charities and official organisations.
How to donate
Donors can contribute to the 1 Billion Meals initiative through the campaign’s official website or bank transfer to the campaign’s account at Emirates NBD, number: AE300260001015333439802. Donors can also opt to donate Dh1 a day through a monthly subscription by sending “Meal” via SMS to 1020 on the du network or 1110 on the Etisalat network. Donations can also be made through the campaign’s call centre via the toll-free number 8009999.