Fahad Al Hassawi - CEO EITC v2-1679654285648
du CEO Fahad Al Hassawi

Dubai: Sharing and the universal language of kindness are the focus of a new campaign launched by du (Emirates Integrated Telecommunications Company, EITC), to celebrate the principles and spirit of Ramadan.

Under the theme #KindnessConnectsUs, du has unveiled a brand-new community-focused campaign.

It encourages all families in the UAE through its campaign video to demonstrate the #KindnessConnectsUs. By contributing to the local community, families can strengthen their bonds while also making a positive impact on society.

Compassion, goodwill

Fahad Al Hassawi, CEO at du, said: “The spirit of compassion and goodwill is a cornerstone of Ramadan and serves as a reminder to all of us to be kinder and more empathetic towards one another.

“Overall, du’s commitment to innovation and customer satisfaction is evident in our focus on commercial offers that enhance the experience of both individuals and businesses.

“As a result, du is poised to make a positive impact on the community, inspire others to do the same and contribute to the spirit of generosity during the holy month. We believe that by working together, we can create a better world for everyone, and our Ramadan campaign is just one way we are doing that.”

This Ramadan, du aims to exemplify the virtue of unity bestowed by the UAE’s leaders by igniting a sense of charity within the nation’s social fabric by engaging with multiple organisations in the country such as Al Jalila Foundation.


It has launched several initiatives and community events that aim to bring people together and encourage them to contribute to the betterment of society – helping to foster a culture of kindness and compassion among the UAE’s residents.

As part of its CSR initiatives, du will be supporting other entities in their initatives such as the One Billion Meals campaign as well as continuing their collaboration with Community Development Authority.

Discounted rates

In accordance with its longstanding commitment to delighting customers, du is introducing new offers that will bring families and friends closer together.

The new offers include discounted rates on plans for mobile and home services. du customers can enjoy discounted prices on selected devices and avail discounts on Video On Demand (VOD) titles.