Dubai: Dubai Healthcare City Authority (DHCA), the governing body of the Dubai Health Care City (DHCC) free zone, announced that its online transactions increased by 50 per cent this week as a result of its participation in ‘A Week Without Service Centres’, which concluded on Thursday.

In line with the Dubai government’s objective of smart transformation by 2021, the initiative, launched by the Dubai Department of Finance, was aimed at encouraging customers to turn to smart channels to complete government transactions.

Supporting the initiative, DHCA promoted eservices portal, Masaar, which offers more than 170 digital medical and commercial services. Dr Ramadan Al Blooshi, the CEO of the DHCA’s Regulatory arm (DHCR) said: “To help transform Dubai into one of the world’s smartest cities, we at DHCA are committed to full digital transformation through our eservice portal Masaar. Initiatives such as ‘A Week Without Service Centres’ play an important role in achieving complete digital transformation as it changes customer behaviour.”

Currently, 97 per cent of all DHCR’s services are digitised, including professional and commercial licenses, inspection and medical services, and visa applications. A total of 44,000 smart transactions have been successfully completed via Masaar, since its launch in January 2017.