Dubai: The UAE Government has launched the ‘Customer Councils’ initiative, to improve the quality of government services by engaging customers in creating innovative experiences based on their insights.

The move aim to align the government’s services with the customers’ aspirations and needs, and to improve the relationship with them. This, in turn, will assist easier access to the services in a short time either by visiting the service centres or through smart applications, and to employ suitable competencies to develop government services and meet the highest international standards.