UAE Advertising Council cracks down on misleading health promotion on social media

Advertiser flagged for unverified medical claims, prompting legal action

Last updated: September 11, 2025 | 12:54

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Abu Dhabi: The UAE Advertising Council has identified an advertising account on a social media platform that violated regulations outlined in the executive regulations of the Media Regulation Law.

The promotional content in question contained medical and therapeutic claims for a product without scientific evidence or approval from the relevant health authorities. The advertisement was also found to include misleading content that contravened established media content standards.

Authorities summoned the advertiser and have initiated legal proceedings in response to the violations. The move underscores the UAE’s commitment to regulating advertising practices and ensuring that public-facing content adheres to verified health and safety standards.

Khitam Al AmirChief News Editor

With over 30 years of journalistic experience spanning from Jordan to the UAE, Khitam has spent the past 22 years reporting on national and regional news from Dubai, with a strong focus on the UAE, GCC and broader Arab affairs. As Chief News Editor, she brings extensive expertise in delivering breaking and engaging news to readers. Beginning her tenure as a translator, she advanced through roles as Senior Translator and Chief Translator before transitioning to editorial positions, culminating in her current leadership role. Her responsibilities encompass monitoring breaking news across the UAE and the broader Arab region, ensuring timely and accurate dissemination to the public. Born into a family of journalists, Khitam's passion for news was ignited early in life. A defining moment in her youth occurred in September 1985 when she had the opportunity to converse with the late British Prime Minister Margaret Thatcher during her visit to a Palestinian refugee camp north of Amman. During this encounter, Khitam shared her family's experiences of displacement from their home in Palestine and their subsequent refuge in Jordan. This poignant interaction not only deepened her understanding of geopolitical issues but also solidified her commitment to pursuing a career in journalism, aiming to shed light on the stories of those affected by regional conflicts. Khitam’s commitment to accurate and timely reporting drives her to seek out news that interests readers, making her a trusted source for news on the UAE and the broader Gulf region.