Dubai: Dubai Municipality has announced that its recycling awareness campaign ‘My City... My Environment’ is being re-launched under the theme ‘Recycle Me... Join the Recycling Movement’, following a positive response from the community.
The new initiative will reach more areas in the emirate and will focus on the collection and segregation of recyclable waste at source, thus reducing the volume of waste going to landfills.
Rapid economic growth in Dubai has necessitated the need for Dubai Municipality to re-launch the environmental campaign in response to the key recycling challenges facing Dubai residents. The campaign will strive to improve the standard of living and facilitate active participation of residents in the city’s green vision, thus helping effectively manage its continued growth.
The campaign aims at further promoting awareness of recycling by reaching out to communities to help them recycle at home. Campaign elements are varied and targeted: a powerful marketing campaign will focus upon public relations, a media campaign, a road show at selected malls and Union Coops, social media activation, two organised events with competitions, live entertainment, and awareness sessions. All elements of the campaign are designed specifically to enhance its overall impact and results.
Hussain Nasser Lootah, Director General of Dubai Municipality, said: “As active members of this community, we have an obligation to maintain our city, protect its admirable reputation and preserve the environment and living standards for both present and future generations.”
The campaign will target the following areas of Dubai: Nad Al Hammar, Jumairah 1, 2 and 3, Al Safa 1 and 2, Umm Suqueim 1, 2 and 3, Al Manara, Umm Al Sheif and Al Barsha 2 and 3. The re-launch is expected to achieve a significantly greater impact within the community and has been strategically planned to attract increased attention through improved communication tools. Keeping up with the latest news and developments can now be accomplished using the social media hash tags: #mycity_myenvironment and #Our_Aim_is_You, in a new approach to ensure maximum visibility within the community.
