Al Jazira announce three-year deal with New Balance

Dubai: Al Jazira Sports and Cultural Club has entered into a three-year strategic partnership with global sportswear brand New Balance.

Under the agreement, New Balance will design and supply the club's official match, training, and travel kits.

The agreement was signed by Tariq Mohammed Al Muhairi, CEO of Al Jazira Club Group, and Stuart Henwood, Senior Director and General Manager, New Balance MEAI.

Speaking on the agreement, Tariq Mohammed Al Muhairi stated: "We believe that this partnership with New Balance will mark the beginning of a new phase of strategic collaboration and the nurturing of footballing and sporting talent at all levels, including the first football team, the football academy, and the Other Sports teams.

This partnership will ensure that the needs of all teams are met in all local, regional, and international competitions, with the latest sportswear and footwear. Our partnership will support the first football team, the academy, and the team sports teams at Al Jazira Club."

He explained that New Balance was selected because of its long-standing expertise in the sports industry and its reputation for producing innovative footwear, clothing and accessories to high standards of quality and craftsmanship.

He also highlighted the brand’s use of advanced technology and continued investment in modern manufacturing methods to improve the quality of its sporting products.

From his side, Stuart Henwood, Senior Director and General Manager, New Balance MEAI said: “Al Jazira Club has an incredible legacy, an unwavering commitment to developing home-grown talent and a deep connection with its community, which are values that closely align with New Balance.

“As we continue to grow our football presence across the Middle East, this partnership represents another important milestone. Al Jazira strengthens our commitment to investing in the future of the game in the MEAI region and communities.

“Through this partnership, we're not just supporting one of the UAE's most iconic clubs, we're helping enable and equip a new breed of grassroots movement, inspiring more young people to discover the game, develop their potential and pursue their passion”.