Recipe for Change: Puck’s Ramadan campaign serves authentic Lebanese dishes for a cause

In an impactful initiative during Ramadan, Puck launched the ‘Recipe for Change’ campaign, transforming the act of eating into a means of giving back. As part of the Puck Ramadan campaign, this initiative featured six authentic Lebanese dishes, home-cooked by Lebanese mothers and offered at prominent Lebanese restaurants across the UAE and Saudi Arabia.

A notable aspect of this Ramadan initiative is its commitment to community support; Puck pledged to donate 50% of the sales from each order in the UAE to support Lebanese families affected by the ongoing crisis, in partnership with Dubai Cares.

In a recent conversation, the Senior Brand Manager and Campaign Lead at Puck elaborated on the initiative, highlighting its aim to celebrate Lebanese culinary traditions while also addressing critical social issues. The use of authentic, home-cooked meals underscores the importance of cultural heritage and community connection during the holy month of Ramadan.

The ‘Recipe for Change’ campaign serves as a reminder of how food can unite people and foster compassion. By participating in this initiative, diners can enjoy traditional flavors while contributing to a charitable cause, reflecting the spirit of generosity that defines Ramadan. This campaign illustrates Puck’s dedication to not only delivering culinary excellence but also fostering meaningful community support through socially responsible actions.