Sharjah: A leading online entertainment network in Arabic video content will hold a series of interactive sessions and workshops at this year’s International Government Communication Forum (IGCF) on March 28-29 at the Expo Centre Sharjah.
The 7th edition of IGCF, organised by the International Government Communication Centre (IGCC), will provide the opportunity for delegates to experience how much of an impact social media can have on a community, especially through its youth.
UTURN, which has more than two billion lifetime views, 100 billion monthly views and a massive fan base of more than 36 billion followers, will provide forum participants the chance to meet the network’s teams, actors, anchors and producers throughout the event to give them insights into the role of social media in forming the culture and outlook of future generations.
Launched as a YouTube channel in Jeddah, Saudi Arabia in 2010, UTURN is a pioneering Arabic entertainment network, which produces quality creative programmes to support young people and promote Arab programmes worldwide. It reflects the growing influence and opinions of young people on social issues and provides a platform for their views.
UTURN’s programmes are celebrated for harnessing some of the Middle East’s most creative and talented young people to present quality content, often using comedy and satire to reflect changes and developments in local communities. The network features five key channels: entertainment, gaming, lifestyle, kids and vlogging.
Jawaher Al Naqbi, manager of IGCC, said: “Global communication has undergone rapid, fundamental changes in recent years, largely thanks to the innovation and creativity of young people around the world. UTURN is a unique example, having made an enormous Arabic contribution.
“Hosting UTURN at IGCF highlights the extraordinary talent of young Arabs in interacting and engaging with society, blending comedy, drama and satire, while communicating valuable messages that stimulate opinions and promote independent thinking.”