Members of the Korean boy band BigBang Image Credit: Supplied

Boy band haters, step back. K-pop fans, to the front, please.

There seems to be no stopping the K-pop juggernaut, as BigBang — considered Korea's national boy group and undisputed pop culture leaders — beat strong competition from UK boy band One Direction, pop's punk-rocker Avril Lavigne, Italian pop star Alessandra Amoroso and singer Emma to win the Best Fan award at the MTV Italy TRL (Total Request Live) Awards. The awards celebrate the most popular artists and music videos in that country.

Following the announcement, Taeyang (@Realtaeyang) tweeted: "WE WON!!!!! :) yey!!!" and followed it up with, "We have best fans in the world..! Love ya'll."

As testament to this, their fans — known as VIPs — had their victory trending around the world on Twitter yesterday, including in the UAE with the hashtag #BigbangfantasticVIPs.

[let's keep an eye out for a tweet from @bigbangdubai; they haven't said anything yet]

"VIP=BEST FANS That's what i'm talking about :b," Taeyang continued.

Taeyang and bandmates G-Dragon, T.O.P, Daesung and Seungri had also won the Best Worldwide Act at the MTV Europe Music Awards in November.

VIPs' official fan-light is a signature yellow crown, which reflects Big Bang's title as the Kings.

At the ceremony, broadcast from Michelangelo Square in Florence, Justin Bieber took the Best Look award and LMFAO won Best Video for Party Rock Anthem.