Why Naqaab, Humanyun Saeed's production, should be next Pakistani drama on your watch list

If you're on the hunt for a drama packed with secrets, scheming relatives, forbidden love, and just the right amount of family dysfunction — Naqaab might be your next binge-worthy obsession.

Airing daily at 7pm on ARY Digital, this Pakistani drama is written by Shafia Khan and directed by Syed Jari Khushnood Naqvi, with industry heavyweights like Humayun Saeed and Samina Humayun Saeed backing it as producers. Yes, the expectations were high — and so far, Naqaab is delivering.

At the heart of the story is Taimoor (Humayoun Ashraf), a man who loves control as much as he loves his business empire. He's smart, slick, and surprisingly layered — not your average brooding hero. He marries his cousin Sara, but there’s more tension than romance brewing, especially since Sara’s brother Bilal (played by Ali Ansari) is constantly being sidelined and underestimated by the entire family. Bilal’s soft-spoken nature hides a sharp mind, but no one in the household seems to care — especially not his wife Laila, who only married him because Taimoor rejected her. Ouch.

And then comes Eman — loud, unfiltered, and impossible to ignore. A small-town girl with big dreams and zero tolerance for family politics, her arrival shakes up the household like a perfectly timed plot twist. Suddenly, all eyes — and hearts — are on her.

What makes Naqaab addictive isn’t just the tangled relationships or the slow-burning drama — it’s how each character brings a different flavor to the story. From the quietly intense Bilal to the firecracker Eman and the coldly calculating Laila, there’s never a dull moment.

Sure, not everything’s perfect. Eman’s exaggerated reactions might make you raise an eyebrow or two, and Sara’s tattoo game feels a little over the top. But these quirks are part of the charm. It’s messy, dramatic, and sometimes even frustrating — just like real life.

In short: Naqaab is juicy, unpredictable, and oddly relatable. Whether you love family dramas or simply want to dive into a new Pakistani hit with complex characters and no shortage of emotional fireworks — this one’s worth your time.