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Adding to the web series market in India comes Kacho Papad Pako Papad — a Gujarati show.

It is being brought by SonyLIV, the digital platform of Sony Pictures Networks India, which had earlier launched YOLO in Marathi, read a statement.

“Regional content consumption is growing rapidly and with access to faster internet speeds, this growth will only amplify further. To cater to this emerging demand, we decided to launch India’s first-ever rom-com Gujarati web-series Kacho Papad Pako Papad,” Uday Sodhi, executive vice-president and head - digital business at Sony Pictures Networks India Pvt Ltd, said.

The series is based on the dilemmas of an average, middle-class joint Gujarati family. It features actors Rupa Divatia, Pratap Sachdeo and Bhakti Rathod.

The series will be spread across a 12-week duration, with each episode spanning six to eight minutes.