Vidya Balan signs as brand ambassador for Aliva snacks
Vidya Balan has been signed in as the brand ambassador for a new range of Aliva snacks
National Award-winning actress Vidya Balan has been signed in as the brand ambassador for a new range of Aliva, a popular snack brand.
PepsiCo India has launched six new baked variants under Aliva and the range will be supported by a 360-degree campaign featuring Balan.
"I have always enjoyed eating Aliva. I am thrilled about the new range...the range is tasty and offers great variety of flavours and ingredient options. I am sure consumers will enjoy it as much as I do," Balan said.
The actress was earlier seen promoting brands like Airtel, Toshiba and GoodKnight Naturals.
Besides Balan, Aliva continues to be endorsed by actress Chitrangada Singh, who has been the face of the brand since 2009.
