Tony Robbins is bringing BREAKTHROUGH to Dubai for the first time ever in Coca-Cola Arena
Pre-sale opens 26 August at 9am GST with Bronze tickets starting at Dh999
Dubai: Tony Robbins is bringing his live transformational experience to the UAE for the first time, with BREAKTHROUGH set for Coca-Cola Arena on 24 April 2027. Pre-sale registration opens on Wednesday, 26 August at 9am GST at coca-cola-arena.com.
The event marks the first time the BREAKTHROUGH format will be presented anywhere in the GCC, in a version created specifically for the Middle East.
What is BREAKTHROUGH
BREAKTHROUGH is a four-hour immersive arena experience built around leadership, business growth and personal performance. Through storytelling, strategic frameworks and live coaching moments, Robbins will work directly with the audience, challenging them to rethink how they make decisions, set standards and lead their businesses and lives.
It's going to be large-scale visuals, music, guided exercises. The show is promising guests a new perspective on business, relationships and life by the time they walk out.
The event is presented by Locker Room Events and is aimed at people who have already hit a level of success and are looking for what comes next. C-suite leaders, founders, entrepreneurs, executives, investors, high-net-worth individuals, and financial and real estate decision-makers are the target crowd.
Robbins says, "Your breakthrough begins the moment you decide."
Who is Tony Robbins?
Robbins is a number one New York Times bestselling author, entrepreneur and philanthropist who has spent more than four decades coaching leaders, entrepreneurs and organisations across the world. More than 100 million people from 195 countries have attended his events, coaching programmes or digital platforms.
He has written eight internationally bestselling books, including Money: Master the Game, Unshakeable and Life Force, and chairs a holding company spanning more than 110 privately held businesses with combined annual revenues exceeding $9 billion.
His client list reads like a who's who. Serena Williams, Andre Agassi, the 2022 NBA Champion Golden State Warriors and Salesforce founder Marc Benioff have all worked with him. Worth Magazine named him among the 100 Most Powerful People in Global Finance, Accenture placed him in the Top 50 Business Intellectuals in the World, and Harvard Business Press listed him among the Top 200 Business Gurus.
Tickets and packages
A limited number of Royal and VIP packages will be available during the pre-sale, offering premium seating, priority entry, exclusive merchandise, founding attendee recognition and a meet-and-greet photo with Robbins.
General ticket prices are as follows:
Bronze: Dh999
Silver: Dh2,499
Gold: Dh4,999
Pre-sale registration opens Wednesday, 26 August at 9am GST. Head to coca-cola-arena.com to sign up.
