Jennifer Lawrence film on iTunes before cinemas

Jennifer Lawrence and Bradley Cooper’s forthcoming drama Serena has been released for rental on iTunes and Google Play three weeks prior to its theatre release date on March 27.

Directed by Susanne Bier, the film is currently available for rent on iTunes for $10 (HD or SD), whereas Google Play is charging $10 for SD and $11 for HD, reports hollywoodreporter.com.

Serena is the story of two newlyweds in Depression-era North Carolina who strive to succeed in the timber industry. The film premiered at the London Film Festival in October 2014.