Ajay Devgn, Katrina Kaif Image Credit: Gulf News

Ajay Devgn and Katrina Kaif were crowned the most profitable actors of 2010 at the ETC Bollywood Business Awards 2010 - Evaluating Movie Moghuls yesterday. First timer Abhinav Kashyap won the most profitable director trophy.

On evaluating the industry players on the basis of returns on investment for the first time, the actors have won the top spots after the economic quotient of their movies was taken into consideration as a cornerstone for mapping their success.

"Figures talk, you cannot manipulate it, you cannot play games with it," said Devgn who has had six releases this year, including Atithi Tum Kab Jaoge? Raajneeti, Golmaal 3, and Once Upon a Time in Mumbaai and except for Aakrosh and Toonpur Ka Superhero, all his movies did good business.

The research done by the entertainment channel ETC indicated that Indian audiences paid a cumulative sum of Rs2,820 million (Dh229 million) to watch Devgan's films throughout the year vis-a-vis Rs1,420 million to watch Kaif's Raajneeti and Tees Maar Khan.

Breaking all records is Salman Khan starrer Dabangg that has been named as the top grosser of the year.

"It is a fair assessment of the recipient's work and his popularity and mass appeal," said Arbaaz Khan, winner of the most successful producer for Dabangg.