Dubai beauty mogul Huda Kattan takes bold leap to buy back all shares making Huda Beauty 100% founder owned

Dubai: UAE beauty mogul Huda Kattan has officially snatched back her crown—and every share that comes with it.

As announced on her official Instagram story with the bold declaration 'We Bought Huda Beauty Back', the beauty mogul has purchased back TSG Consumer Partners’ minority stake, making Huda Beauty 100% founder-owned once again.

Let that sink in: The queen is back on the throne, alone—and totally in control.

Let's rewind a bit. TSG had invested in the Dubai-based beauty brand in 2017, but the partnership ended this week when Kattan, in true boss-lady fashion, made the bold move to take it all back.

The buyout marks a powerful turning point, placing Huda Beauty in the rare league of global beauty giants owned entirely by the founder.

“This brand was built on passion, creativity, and a desire to challenge the beauty industry,” Kattan said, adding that this moment of full ownership is deeply personal.

And who better to lead the charge than the woman who turned a $6,000 loan and a lash line into a beauty empire with 57 million Instagram followers and counting?

Huda’s decision comes amid a wave of new product launches, bold content strategies, and her recently launched podcast Huda Hotline—a raw, unfiltered look at beauty, business, and self-love.

She's joined at the helm by husband Christopher Goncalo (Co-CEO) and sister Alya Kattan (Head of Social), making it a family affair with global impact.

So what’s the takeaway?
In a world of exits, acquisitions, and corporate handovers, Huda didn’t cash out—she doubled down. And the message to the industry is crystal clear: This isn’t just a brand. It’s hers. Entirely.

And that, darling, is what self-made looks like.