Shraddha Kapoor has launched a fashion label called Imara. The 26-year-old Ek Villain star debuted her new collection on day one of the Amazon India Fashion Week (AIFW); the range is exclusively available at Amazon.in.
“It was always a dream to create my own fashion label and partnering with Anjana [Reddy] of USPL made my dream come true. Imara is all about fairy tales and this is my fairy tale coming true,” Kapoor said on the opening day of AIFW.
USPL co-creates celebrity fashion labels such as WROGN by cricketer Virat Kohli.
“The collection is a modern Indian adaptation of classics from once upon a time that experiments with ethnic designs and offers a refreshing take on fashion, for the young and the stylish. A line of clothing for the new Indian woman,” Kapoor said.
The price range of the collection under Imara starts at Rs699 (Dh41) for mix and match options and goes up to Rs4,000 for an ensemble.
